What is a power generation company?

The energy market encompasses power plants, companies that have obtained concession, permission or authorization to carry out electricity generation activities.

An energy generator consists of industrial facilities that convert mechanical energy into electrical energy through a driving force such as wind, water, sunlight, among others. Energy generation companies in Brazil play a fundamental role that goes beyond simple electricity generation, also being responsible for the country's economic and social development.

In this article, we will show how an energy generator works, how to choose an ideal company, and how Serena differentiates itself in the market. Keep reading to learn more!

How does an energy generation company work?

Before starting the construction of an energy generation project, two issues are recurring: the power to be installed and access to the distribution/transmission grid. Regarding the first, the entrepreneur must size the project according to their financial and planning capacity.

As for grid access, it is guaranteed by law to all sector agents. However, it is important to note that the desired concession may not always be the one granted.

Until it actually starts generating energy, the project must meet regulatory requirements, being subject to penalties, including revocation if it fails to fulfill its obligations.

Since 2008, Comerc has been operating in this area in order to simplify the market for the generating company and provide advisory services, supporting regulatory issues and helping develop commercialization strategies.

How to choose the ideal energy generation company?

Brazil's energy matrix presents a combination of sources that are quantified and may be renewable or not. Brazil has a diversity that places it ahead of many countries when it comes to energy generation, as well as clean energy.

Thus, to choose the supplying company it is important first to understand what makes an energy generator considered ideal. First, it should work with a renewable energy source.

The migration to the Free Energy Market is the first and cheapest step to achieve energy efficiency, which refers to a set of actions to optimize the use of energy sources. For this, a minimum contracted demand of 500 kW or units with the same CNPJ root that together reach this number is required. These units must each have a minimum demand of 30 kW and belong to the same segment.

The ideal company

In addition to gaining the freedom to choose generators and energy traders, participating in the free market makes it possible to negotiate contractual conditions according to your demand.

In this sense, the ideal company is one that provides energy according to your needs, with the best cost‑benefit ratio and offers energy from renewable sources, allowing you to effectively contribute to improving the country's environmental conditions. Thus, the generator should supply clean, cheap, and simple energy.

These are aspects that directly impact your company's profitability and competitiveness. Therefore, Serena is an excellent option, being a generator with 100 % renewable and sustainable energy.

What are Serena's differentiators?

Founded in 2008, Serena has the first renewable and digital energy platform. A reference in investments in the clean energy generation segment, it is the largest holder of renewable operational assets in the country, with assets present in seven Brazilian states and a contracted capacity of 1,869 MW.

In addition, it trades energy. Over time the company has innovated, making technology its great ally. In 2020, it launched the first 100 % digital platform for purchasing energy in the free market, moving toward its purpose of transforming the world through clean, cheap, and simple energy.

Best practices recognized by the market

Serena is a publicly listed company on B3 and the Brazilian leader in renewable energy generation. It was recognized with an A rating in MSCI's ESG assessment, a global firm that provides research and analysis of environmental, social, and governance business practices for numerous companies worldwide.

ESG, which in free translation corresponds to the acronym ESG (Environmental, Social, and Governance), refers to a set of best practices that ensure the company's sustainable growth. The main focus is to identify the company's genuine concern for the environment, social well‑being, and governance. The publication of Serena's Sustainability Report is the result of several advances achieved in the past year.

Ease of buying energy on the Serena platform

The energy purchase through the platform is easy, simple, fast, secure, and functional. It is fully digital. Thus, you just need to register and after analysis you can request real‑time proposals to make the purchase.

The contract is signed in an online and fully secure environment, without the need for authentications and printouts, saving time on travel, money, and waste of natural resources. To resolve any doubts, the site features a chat.

As you have seen, knowing what an energy generator is and identifying an ideal company is essential to ensure the best practices organizations should adopt. In this way, it is possible to contribute to the country's sustainable development, avoiding undesirable environmental impacts.

Interested in learning how to contract clean and affordable energy? Then get in touch and calculate your savings!